COMPETITIVE WEBSITE ANALYSIS

When we consider a website for a client, we first do an analysis of other websites selling similar products or offering similar services. The best method to do this is to analyze the keywords that are being used by the competitors. In essence we are analyzing the keywords that define the targeted market. Also, we has to have some knowledge of the market. We try to learn something about the size, revenue opportunities and the behavioral tendencies of the people the market serves.

Target Market

To be successful on the Internet, one has to learn all about the market that they want to target. The reason being, on the Web, everything is word or language driven. There are resources available on the Internet to acquire much of this knowledge. We also learn as much as possible from the client. They know the most about their own business.

Determine Strategy

The next step, is to develop a website that can compete with the highest ranking websites for the search terms. As part of this process, we use special analytic programs to check all aspects of these websites. Our analysis includes everything, including the domain name, website content, meta tags, back links, navigation, history, and more. Only after we have obtained as much information as we can, do we then formulate a strategy to achieve a higher ranking.

The Process

This process is used in all of our website design, redesign, optimization and marketing projects. To obtain the highest ranking for our client’s website’s, this systematic analysis has proven to be very successful. If you want top search engine ranking call today.